A mythical mutation of peacock, which is now very much alive through careful breeding, is pulling in big bucks for plucky breeders who earn up to $1,000 per bird in some states.
Novelty white peacocks, which are generally mutations of the common Indian blue, are ruling the roost of hobby flocks.
Some have even bobbed-up in bridal parties.
Invergordon farmer Rosie Hocking said their spectacular fan of white feathers has captured the imagination of bird lovers.
“People are prepared to pay a lot for a white one. Just novelty value, I think,” she said.
“They sit on top of things, they’ve got their long tails just draping down and look really beautiful.
“In some areas of Queensland they’re a lot cheaper — you can get the plain Indian blues for $50 or $60. Here in Victoria I can get $150.
“But for the white ones people are prepared to pay up to $1,000, in some areas.”
The re-sale rate is also high, due to foxes.
Ms Hocking explained peacocks tend to perch high in the treetops but come down in the mornings — peak hunting time for foxes.
“Foxes love peacocks.”
The peacocks lose their trains in winter but grow a fresh set of feathers in time for breeding season in September.
With such a grand tail-end, it is not surprising they take any opportunity to enjoy their reflection.
“They get on top of the car and look at themselves in the mirror,” Ms Hocking said.
“Or they come in on the veranda and look through the grass door to look at themselves.
“But they scratch the cars. They can be a nuisance.”
At Noorilim Estate near Nagambie a resident white male has also captured the imagination of mansion guests.
Business manager Brandon Menzies said the nine-year-old bird, which he believes has leucism, is a popular member of the estate’s peacock flock which feeds on insects from the irrigated gardens.
Newlyweds have particularly taken an interest in the decorative creature.
“He’s a favourite among brides … especially when he has his long train of feathers,” Mr Menzies said.