The Daily Telegraph beats SMH in print and online readership


ALMOST three million people in NSW read The Daily Telegraph in print and online every month — proving yet again it is the state’s top news outlet.

New data shows The Daily Telegraph’s print and digital audience outstrips that of The Sydney Morning Herald’s and grew by 0.5 per cent in NSW in the past month.

The latest Enhanced Media Metrics Australia (EMMA) figures show that 2,983,000 people in NSW read The Daily Telegraph in print or digitally every month compared with 2,973,000 for the Herald.

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The Daily Telegraph’s average Monday to Friday newspaper audience of 822,000 dramatically outstrips the Herald, which languishes at 580,000.

“Almost half the population of NSW has turned to The Daily Telegraph for news they can trust,” Editor Christopher Dore said.

“At a time when our politicians in Canberra are turning on each other, the people of NSW know they can rely on the news coverage of our reporters and the analysis of our experts.”

The overall growth came as DailyTelegraph.com.au increased digital subscriptions by more than 340 per cent in the year to June 2018. A month later that figure increased again to 400 per cent.

Nielsen’s DCR Monthly June 2018 unique audience figure for dailytelegraph.com.au of 2,841,000 was up 2 per cent on the previous month. Sixty per cent of the DailyTelegraph.com.au’s digital audience is in NSW and ACT compared with just 48 per cent for the SMH.

“These figures show once again that The Daily Telegraph is the newspaper and digital news site the people of NSW can rely on,” Mr Dore said.

DailyTelegraph.com.au is a premium, subscription website that publishes its journalism for subscribers only as opposed to a soft meter, or free, that allows people to read a some articles for free before paying.

The EMMA figures also show almost seven out of 10 Australians read newspapers and the Roy Morgan Net Trust Score shows they rate them as more trustworthy than television or social media.

Readership of The Daily Telegraph’s business coverage jumped by 11.3 per cent in the last year and Money Saver grew by 12.7 per cent in the last three months.

Audiences for the same period for Sport and Sydney Confidential also grew.

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