Research Coordinator – Sydney


Job Title: Research Coordinator – Sydney Job Number: 1745 Would you like to work in a dynamic and challenging environment where you will be supported to reach your potential? Job purpose and key deliverables An exciting opportunity has become available for a Research Coordinator to join our Marketing Team and work within our Australian Head Office located in Sydney. The overall role of the Marketing Insights and Research function is to measurably increase the focus and effectiveness of Marketing investment by driving the strategic planning and decision making process through actionable understanding of consumer needs and mechanisms of the market place. A key responsibility of the Insights and Research function is to challenge, guide and progressively demonstrate leadership in the area of Marketing strategy formulation by championing the discipline of informed decision making and demonstrating its causal impact on the profitability of the business. Reporting to the Head of Research, the Research coordinator will manage research projects, deliver ad-hoc research and analysis requests and support business initiatives, requiring autonomous management and decision making. In the role of Research Coordinator, your typical daily activities will involve:

  • Assisting in the provision of research projects for Marketing stakeholders as well as other areas of the business such as Legal and HR.
  • Supporting implementation of the marketing research strategy against the research budget, in particular:
  • Assisting in the creation of research briefs and managing ad hoc projects to support key brand portfolio strategies
  • Ensure efficiency and effectiveness of consumer research projects based on key user requirements, BAT research protocol guidelines (ORACLE) and information needs
  • Supporting management of BATs Brand Tracker (TRACK). Delivering and improving existing reporting and proactively assisting scoping of the deep dive presentations to provide actionable and meaningful insights informing Brand and Trade equity strategies
  • Supporting the scoping and delivery of BAT’s product based research programme based upon appropriate understanding and application of ORACLE (BAT proprietary) methodologies
  • Supporting and proactively contributing to other team projects such as Shopper and ad hoc requests
  • Generate insights relating to market dynamics by integrating and analysing secondary information on competitors, consumers, customers, Brands, geographies and touchpoints, depending on analysis requirement

The successful candidate will:

  • Demonstrate efficient multi-tasking and strong prioritisation skills
  • Monitor workload and ensure high quality and realistic timely output is achieved
  • Demonstrate commitment to personal & team development
  • Proactively seek performance appraisals with own line manager in a timely manner and implement the mutually agreed outcomes (as applicable)
  • Seek informal feedback on a regular basis
  • Actively provide feedback on line manager’s performance
  • Lead by example and challenge others to raise standards and deliver stretch results
  • Proactively share / seek category / shopper / customer insights & learnings
  • Take personal responsibility for own growth and development through the utilisation of BAT development solutions and the performance management process
  • Motivate and drive towards the achievement of team & individual goals

The Perks: If you are successful, you will receive the following: Competitive remuneration package including bonus Above statutory superannuation Company laptop and smartphone Opportunities for regular Learning and Development training Plus many other corporate benefits Essential requirements You should ideally possess the following attributes:

  • Tertiary Qualified: e.g .Degree in Psychology, Sociology, Economics, Science or equivalent
  • Fluent English language ability
  • Two to four years consumer research experience gained in a research agency and/or leading FMCG company
  • Good level of knowledge of Insights and Research common platforms, best practice methods & procedural systems. In depth understanding of consumer and trade research design
  • Understands strengths and limitations of different data sources
  • Experience in interpreting data and presenting conclusions. Effective communication and influencing skills.
  • Broad overall business awareness and an understanding of cross-functional relationships
  • Good understanding of the company business planning, product development and brand management processes

Desirable requirements Additionally experience in the following would be desireable:

  • Hands on experience with IRI Scan data and Quantium database
  • Experience using research data analysis software

As part of our dedication to the diversity of our workforce, BATA is committed to being an Equal Opportunity Employer and value diversity at our company. If the above appeals to you, do not hesitate to apply today.



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