Italian brand pulls Pradamalia products from sale amid backlash


Luxury brand Prada has been forced to pull a line of products from stores after it was accused of racism.

The Italian fashion house had stocked toy-style accessories dubbed “Pradamalia”, which featured black monkeys with red lips, and had been compared to blackface.

The brand initially issued an apology, saying the design was a “fantasy” and had not intended to be racist.

It then said it would “withdraw the characters in question from display and circulation”, adding that Prada “abhors racist imagery”.

“The Pradamalia are fantasy charms composed of elements of the Prada oeuvre,” a statement from Prada said.

“They are imaginary creatures not intended to have any reference to the real world and certainly not blackface.”

“Prada Group never had the intention of offending anyone and we abhor all forms of racism and racist imagery.”

The Pradamalia line had drawn criticism from shoppers and civil rights advocates, including New York-based civil rights lawyer Chinyere Ezie who said she was “shaking with anger”.

“History cannot continue to repeat itself. Black America deserves better. And we demand better,” Ezie said, according to The Guardian.

“This all could have been prevented had there been more diverse voices and more diverse people at the table,” Ezie said.

Prada is not the first fashion brand to be accused of racism. Dolce & Gabbana was recently slammed for racially offensive posts on its social media accounts.

It all started on November 17, when a series of short video advertisements for a D & G event planned to be staged in China were posted online.

The first video featured a Chinese model in a sequined red dress trying — and failing — to eat pizza with chopsticks.

The backlash came in swift on Chinese social media, with thousands of Weibo users complaining that the videos were racist and belittled Chinese culture.

Source link

Leave A Reply

Your email address will not be published.

Powered by WP Robot

%d bloggers like this: