Instagram tried rolling out horizontal scrolling and people hated it

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Updated

December 28, 2018 12:12:19

Instagram briefly tried introducing a new way to scroll through photos overnight, and it didn’t go well.

If you’ve used the app before, you’ll know that to browse through your feed you must swipe up or down.

But the social network owned by Facebook tried rolling out horizontal scrolling for a small number of users last night, and ran into some trouble.

A “bug” caused the small test to be distributed much more widely, according to the company, and the feedback was instant.

In case you missed it, here’s what the update looked like:

Many users compared the change to Snapchat’s unpopular redesign, which rolled out last year and was widely criticised for being too confusing.

“The Instagram update is so trash, it’s worse than the Snapchat update,” Twitter user @samfloresxo tweeted.

More than $1 billion was wiped off Snapchat Inc’s value when celebrity Kylie Jenner tweeted a scathing review of the new design, and the app has since struggled to attract more users.

On Twitter the head of Instagram, Adam Mosseri, apologised for the confusion and said it was “supposed to be a very small test that went broad by accident”.

“Always trying new ideas, usually with a much smaller number of people,” he said.

“We quickly fixed the issue and feed is back to normal,” Instagram said in an emailed statement.

ABC/Reuters

Topics:

social-media,

internet-culture,

information-and-communication,

human-interest,

united-states

First posted

December 28, 2018 12:04:25





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