Instagram tried rolling out horizontal scrolling and people hated it
The photo-sharing app has apologised and says everything is now back to normal. (ABC Radio Canberra: Hannah Walmsley)
Instagram briefly tried introducing a new way to scroll through photos overnight, and it didn’t go well.
If you’ve used the app before, you’ll know that to browse through your feed you must swipe up or down.
But the social network owned by Facebook tried rolling out horizontal scrolling for a small number of users last night, and ran into some trouble.
A “bug” caused the small test to be distributed much more widely, according to the company, and the feedback was instant.
Tweet by Elise Michelle: THE NEW INSTAGRAM UPDATE IS ABSOLUTELY HORRIBLE! @INSTAGRAM WHAT WERE YOU THINKING, OH MY GOSH! By far the worst update in Instagram history!
Tweet by Flo: Dear people of @instagram, please give me back the good old feed?! This horizontal scrolling thing sucks.
Tweet by Nicole Anika Johnson: Got so stressed when I saw the Instagram update – was genuinely considering never using it again.
In case you missed it, here’s what the update looked like:
Many users compared the change to Snapchat’s unpopular redesign, which rolled out last year and was widely criticised for being too confusing.
“The Instagram update is so trash, it’s worse than the Snapchat update,” Twitter user @samfloresxo tweeted.
More than $1 billion was wiped off Snapchat Inc’s value when celebrity Kylie Jenner tweeted a scathing review of the new design, and the app has since struggled to attract more users.
Tweet by Kylie Jenner: sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
On Twitter the head of Instagram, Adam Mosseri, apologised for the confusion and said it was “supposed to be a very small test that went broad by accident”.
Instagram: I have the new Instagram horizontal scroll interface. I’m sure this will not be met with any backlash WHATSOEVER. But seems maybe intended to reduce mindless vertical scrolling?
“Always trying new ideas, usually with a much smaller number of people,” he said.
“We quickly fixed the issue and feed is back to normal,” Instagram said in an emailed statement.