Fake jewellery store thieves are the latest prank video to go viral in China
The latest viral video prank doing the rounds in China has internet users around the country in hysterics, but it might be slightly less funny for jewellery store employees.
- Pranksters have filmed themselves trying on jewellery, before making a run for the door
- The shocked shop assistants then jump over the counter and chase after them
- The would-be thief suddenly stops to check themselves out in a mirror
The prank sees shoppers try on necklaces in stores before making a run for the door.
Shocked store employees inevitably jump over the counter to take chase — before the would-be thieves stop short of the door to admire themselves in front of a mirror, while the shop assistant recovers from the shock.
The videos first began circulating on the popular short video sharing app Tiktok early this month, which is known as Douyin in China.
They have been viewed millions of times in just a couple of weeks, with most comments praising the quick responses of the embarrassed jewellery store workers.
“The next store manager is you,” one Douyin user wrote.
The prank has been compared to a similar stunt from Malaysian social media influencer Harvinth Skin, which saw him pretend to steal a pair of shoes from a store.
Chinese internet users have also been quick to adapt other popular internet memes, like the Russian “falling stars” challenge, dubbed the “flaunt your wealth challenge” in China.
However viral pranks are increasingly in the crosshairs of authorities and social media censors.
In July, Douyin began removing videos of people dancing in and out of elevators, causing the doors to remain open.
The official People’s Daily newspaper said at the time the videos were “a threat to the safety of oneself and others”, and called on Douyin to prohibit pranks and other “vulgar and dangerous” videos.
Douyin also removed content related to the children’s program Peppa Pig in May, after users began posting videos of themselves with temporary tattoos featuring the cartoon’s titular character.
State media said Peppa Pig had become a “subculture icon” among young adults in China, and that its popularity could “hamper positive societal morale”.