The cards give information on organ donations and how to sign up as a donor. (Reuters: Ints Kalnins )
Traffic police in Estonia are hoping to stop speeding drivers in their tracks by handing them organ donor cards as well as fines.
- Estonian police are handing out organ donor cards to speeding drivers
- 12-15 per cent of Estonian drivers are fined annually
- The campaign is expected to last one month
With people often driving long distances and an extensive network of speed cameras, Estonia is near the top of European speeding statistics, with 12-15 per cent of drivers fined annually, according to Estonian Road Administration figures.
Now when they catch someone speeding, police are handing out cards with information about how to register as an organ donor to show them the risks of reckless driving.
“We do not expect the campaign to increase the number of organ donors as we certainly hope not to have more deaths, but we hope it will make people think a little more,” Andres Sinimeri, head of the Parnu police station in southern Estonia, said.
“The winter is coming and roads become really slippery — in this situation the speed kills.”
Drivers said they believed the campaign would at least make some people more aware of the danger of driving too fast.
“This is very good and very useful,” said Imre Aia, who was caught for speeding.
Police said they expected the campaign to last around a month.