Bird Box fans urged by Netflix not to do #birdboxchallenge due to safety concerns
Sandra Bullock plays a mother trying to get her children to safety from an unseen presence. (Supplied: IMDb)
Netflix has asked fans of its popular movie Bird Box to stop a challenge in which people do things while blind folded, over fears they could end up injured in hospital.
Bird Box has become Netflix’s most popular original release with the streaming giant saying more than 45 million users watched the film in just seven days.
But the apocalyptic film has also inspired the latest internet craze: the #birdboxchallenge.
Fans of the movie have taken to social media to post images and videos of themselves blindfolded, just like lead actress Sandra Bullock has to do in order to survive.
In the thriller, Bullock’s character Malorie Hayes leads children on a journey during which they must cover their eyes to protect them from malevolent supernatural beings.
The beings compel any human who sees them to quickly try to kill themselves.
The title refers to a box of birds, carried by Bullock’s character, which begin to chirp when the unseen evil approaches.
The meme got so out of hand that Netflix had to release a statement urging people not to partake in the dangerous activity.
For the challenge, fans are even blindfolding children — in the same way the characters Boy and Girl are in the film.
Some people loved the film so much it became apart of their Christmas festivities.
The #BirdBoxChallenge has also spread to television.
Other posts are not so safe, or practical.